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Silicones to Improve Functionality in High Performance
Client: Siltech
A silicones manufacturer with over 25 years of heritage behind it, was seeking to increase its digital presence into social media. The intention was to brand itself as an industry leading expert who develops, manufactures and markets a full line of organo-functional silicone compounds and related specialties for specific customer applications, using patented as well as proprietary technology.
Task
Siltech’s goal was to increase engagement and drive a niche audience of chemists and Technical Directors to their website in an effort to collect leads for their sales team.