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Copywriting

Anti-pollution protection of Natural Mineral Clay

Client: Jarchem

In the American way, JARCHEM® was founded in 1978 as a one product company, working from one small building in the industrial heartland of Newark, New Jersey. From its humble beginning, JARCHEM® has grown into a multi-million dollar chemical manufacturing and marketing company.

 

In 1987, JARCHEM® acquired the Specialty Chemical Division of Fallek Chemical. This increased JARCHEM®’s ability to supply products with an agent and distribution system that spans the globe.

 

Task

Explain the benefits of Natural Mineral Clay and how it protects our skin from pollutants in the air using facts and studies.

  • Strategy

    Art Direction, Copywriting

  • Industry

    Household and Personal Care

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